Hello, I'm Grace Lam

— a creative and interdisciplinary product designer and manager with a technical background.
black and white photo of a girl
Girl in chicago
I like to create websites, apps, graphics, and videos by telling a story, with intuitive and meaningful design.
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my design career start as a Story-map
If I were to describe my experience in a few words, I'd use unique, sharp, & shaping.
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Karat
As a freshman in college, I was a project manager for a top supplier of food and beverage disposable packaging products, spearheading a full product shoot and creating assets for product pages.
Smiling people posing with Karat  disposable food products. Screenshots of product descriptions.
Team Chamberlain
That summer, I pitched the need for a new website to a real estate company.

The result: I designed and built my first ever website for a client with IDX integration and some custom code, addressing key issues in their old website and revamping with major improvements.
A before and after
A before and after photo of a real estate website.
EthiCal Apparel
I joined a team of designers in a student social enterprise that launched seasonal lines of stickers, apparel, pins, prints. We also fulfilled client custom orders.

I started out as a design associate and marketing associate before transitioning to be the VP of Design. My last role was inaugurating the new web team as the VP of Web Development. Our profits were donated to social good causes.

A collage of graphics, stickers, and a girl posing with a bear.
Screenshots of design workshop slides and the Ethical Apparel webpage.
Jumping cartoon figure

I've always liked to draw and make things for people, so this was a cool experience. But more than that, managing a team and overseeing the production process from design to print, prototype to website was a huge learning opportunity. Ultimately that became a launchpad for cool freelance work I got to do, like custom-designed apparel, conference packets, flyers, and etc. for different organizations and institutions.

Grace Lam, me

London + more
In London, I worked on three product design projects using design principles and heuristics. I also begin to turn ideas into one pagers, pitch decks, and pitch videos.
Compiled screenshots of product design papers and decks with a cartoon person holding a pencil in the left corner.

From this point forward, I scripted, storyboarded, designed, and animated videos for various places: businesses, schools, a medical center. These experiences  strengthened my storytelling and empathy skills as a designer. I learned to encapsulate big ideas and mission statements into a visual story arc.  

A collage of video screenshots.
Becoming Superhuman
I undertook all the design work for a neuroscientist duo that gives talks and trainings to companies and universities. Many fun projects ensue!

I redesigned two of their major websites, created digestible graphics that summarized difficult and dense neuroscience research, designed reports, redesigned their talk slideshows, and helped in creating visual overlays for their videos.

A collage of screenshots from videos, websites, slide decks, etc.
UC Berkeley
I started working as UC Berkeley's main designer and design consultant as part of the Publications and Media Center.

I designed a syllabi tool for the department of Environmental Science, Policy, and Management. I also made various graphics and a 100+ page report for the University. In doing so, I communicated with various clients, delivered design solutions with a fast turnaround, and shipped efficient and impactful design work.

A collage of screenshots of graphics.
KiOS Cloud
I designed the interface and experience for a restaurant ordering kiosk app.

In a small but mighty team, we designed and shipped the product within a month, with a gamified rewards system.

Several conceptual app screens from a coffee ordering kiosk.
Full-time Training in Anaheim
I worked in a team—initially as a product designer, later as a product manager—to initiate an ambitious, full redesign of the school portal and server.

We recognized the critical need for a re-design upon mapping the complex information architecture of the server and discovering broken user flows and inconsistent visual design. From there, we kicked off the design revamp initiative using Google Material Design guidelines and other defined product design principles.

Screenshots of a school platform.
...and onwards!
🚀 design career continues
The previous timeline events stand as an abridgment of what I define to be my beginning experiences as a designer. They range over a large spectrum, but it's this eclectic starting point that shapes me as a unique, well-rounded designer.
Screenshots of more design projects.

From this starting point, I'm still on the same track. My goal then, as it is now, is to continue to make meaningful design—design that impacts lives, increases happiness, and that positively shapes and augments.

I've seen firsthand how even small designs can make a difference, and it's my hope that as designers continue to design meaningfully, more people would come to realize and appreciate good design as a necessity and not a luxury,  with its high potential to effect change.

Grace Lam

And finally, here's a short Q&A just in case.

If you want to find more, check out my about page.

more about me

Why such a long home page?

I know that it's almost standard to display work on the front page immediately so that it's not hard for visitors to see your portfolio pieces—but because I felt like my experience learning and becoming a designer couldn't be summarized into a few project squares alone, I chose to make this home page flow more like a story. I included the projects that I did because my experience as a designer is not standard, but are all defining works that shaped my design skills and design thinking.

What programs do you know how to use? Languages?

Programs: I would be lying if I didn't say that Figma is one of my favorite design tools. But aside from Figma, I also love the power the Adobe suite has to offer (mainly Illustrator, Photoshop, PremierePro, and InDesign. I've used other design tools before, but I'd say those are my main ones. (Oh, and Webflow for websites 😌).

Languages: If we're talking human, I speak English, Cantonese, Mandarin (though my Mandarin is not as good as my Canto), Korean, and very limited French.
If we're talking computer, I've mainly used Java, Python, SQL, HTML, CSS, JavaScript.

What are your hobbies?

I think a lot of my interests are also a big part of influencing how I am as a designer. They're important enough that I wanted to include them on this portfolio, for a more holistic view. For more, check out my play page. :)