Hi, I'm Grace Lam:
%20(1).png)
%20(1).png)
%20(1).png)
The nature of my design work was human-focused: I designed to merge human and approachable with credible and science-based. All the designs I made aligned with this goal (branding for physical products, custom-made reports, presentation decks, and video visual overlays for courses).
I designed & shipped four+ major websites that resulted in increased page views and engagement: BecomingSuperhuman.science (main), Doomscroll.com (documentary), SaharYousef.com (founder's website) MyChronotype.com (assessment), etc.
In a small but mighty team, we designed and shipped an improved design of the interface within a month to reduce ordering time. We also prototyped a gamified rewards system.
We recognized the critical need for a re-design upon mapping the complex information architecture of the server and discovering broken user flows and inconsistent visual design. From there, we kicked off the design revamp initiative using Google Material Design guidelines and other defined product design principles.
I designed a syllabi tool for the department of Environmental Science, Policy, and Management. I also made various graphics and a 100+ page report for the University. In doing so, I communicated with various clients, delivered design solutions with a fast turnaround, and shipped efficient and impactful design work.
From this point forward, I scripted, storyboarded, designed, and animated videos for various places: businesses, schools, a medical center. These experiences strengthened my storytelling and empathy skills as a designer. I learned to encapsulate big ideas and mission statements into a visual story arc.
The result: I designed and built my first ever website for a client with IDX integration and some custom code. I increased the unique visitors by 23% on average each following year and CTA conversions by 14% per year.
I started out as a design associate and marketing associate before transitioning to be the VP of Design. My last role was inaugurating the new web team as the VP of Web Development. Our profits were donated to social good causes.
.png)
I've always liked to draw and make things for people, so this was a cool experience. But more than that, managing a team and overseeing the production process from end to end (sketch to print, prototype to website) was a huge learning opportunity. That became a launchpad for cool freelance work I got to do, like custom-designed apparel, conference packets, flyers, and etc. for different organizations and institutions.
Grace Lam, me
From this starting point, I'm still on the same track. My goal then, as it is now, is to continue to make meaningful human-centered design—design that merges neuroscience, technology, and art to impact lives, augment happiness, and effect change.
I've seen firsthand how even small designs can make a difference, and it's my hope to continue to learn and grow alongside creative minds to design with meaning.
Grace Lam
Take a further look at my work
What programs do you know how to use? Languages?
Programs: I would be lying if I didn't say that Figma is one of my favorite design tools. But aside from Figma, I also love the power the Adobe suite has to offer (mainly Illustrator, Photoshop, PremierePro, and InDesign. I've used other design tools before, but I'd say those are my main ones. (Oh, and Webflow for websites 😌).
Languages: If we're talking human, I speak English, Cantonese, Mandarin (though my Mandarin is not as good as my Canto), Korean, and very limited French.
If we're talking computer, I've mainly used Java, Python, SQL, HTML, CSS, JavaScript.
What are your hobbies?
%402x.svg){kind=icon}